WHY NIKE FLYKNITS ARE THE FOOTBALL BOOTS OF THE FUTURE
When man made the football boot, little did he know that one day his 500g, leather construction would be replaced – or remodeled, shall we say – using flyknit technology. If you’re not familiar with Nike’s flyknit variations, it is much like it sounds; strands of woven yarn assembled to compromise the upper of a shoe, making them so light that it feels as if you can (ahem) “fly”.
Adidas were the first to bring out a knitted boot – the “Primeknit” – but they failed to weave their way on to the world stage. Luis Suárez was their poster boy, but even he was quick to move on to a different model. They just didn’t catch on.
Purists baulked at the idea of a knitted football boot, but after Nike’s killer #RiskEverything marketing campaign featuring the world’s best player Cristiano Ronaldo, the knitted cleat turned heads. First Nike unveiled the Magista (pictured, left, below main) and now, available for order as of today, the Mercurial Superfly.
Attached to the Superfly’s base is an upper sock-like “second skin”, which hugs the ankle for strength and support. Whether this will stop the World Cup’s Tom Daley-esque divers from throwing themselves to the floor after the slightest gust of wind remains to be seen. The plate of the boot, or to you the “sole”, is compromised of highly responsive carbon-fibre designed to offer a lower centre of gravity for enhanced traction and improve a player’s explosiveness off the ground.
As for its aesthetics, Nike have made a model not only fit for purpose, but style. Their colours, “Hyper Punch”, gold and black, make for an eye-catching mix and slot perfectly into the samba spirit of the summer.
Nike is having a moment right now. In fact, Nike has been having a moment for more than two years since its flyknit technology debuted in February 2012 with the Lunar running shoe. And now, after making its move from pavement to pitch, they seemed to have stitched together quite the trend. Clearly, when man made the football boot he wasn’t thinking hard enough.